‘브라운칼라’의 새로운 진로경로에 관한 연구

Abstract

본 연구의 목적은 우리나라 청년들의 다양한 도전을 지원하고 우리 사회의 진로다양성을 확보하는 방향에서 청년들의 직업에 대한 새로운 도전사례를 찾고 정책적 시사점을 도출하는 데 있다. 구체적인 연구의 목적은 다음과 같다. 첫째, 우리나라 청년층의 특성을 분석하여 새로운 도전에 대해 이해한다. 둘째, 기존 세대들이 외면했던 육체노동, 지적인 육체노동 등에서 새로운 분야를 발굴하고 개척하는 청년들의 사례를 탐색한다. 셋째, 브라운칼라 노동의 성격, 진로경로 등에 관한 분석을 통해 관련 정책의 시사점을 도출한다. 넷째, 청년층의 직업에 대한 새로운 도전의 내용과 전략을 이해함으로써 향후 진로교육 및 직업교육의 재구성을 위한 기초자료를 제공한다.

The purpose of this study is to find new cases of challenges to young people's jobs and draw policy implications in the direction of supporting various challenges of young people in Korea and securing career diversity in our society. In this study, 'brown-collar' is defined as people who have pioneered a new niche by incorporating creative ideas into existing blue-collar labor. The study was conducted on 20 young adults aged 18 to 43 years old. The research methods included literature review, field visits, in-depth interviews, focus group interviews (FGIs), expert councils, and seminars. In terms of the characteristics of the in-depth interviewees (20 in total), 7 of them are from the agriculture, forestry, and fishing industry and 13 from the construction and manufacturing industry. Most of them are founders (18), and their current work experience is short: 5 have been in business for 1 to 5 years, 10 for 7 to 9 years, and 5 for more than 10 years. Annual revenue varied by industry, and life satisfaction was generally high. The brown-collar stories are based on manual labor, but they bring a variety of creative ideas to their work. In addition to their basic work, they were performing multiple roles simultaneously, including marketing, product planning and branding, business management, and additional activities. They often productized and commercialized the outputs of their physical labor, put a lot of effort into marketing activities through social media, and performed complex tasks. In addition, they utilized their expertise and IT skills to create unique products. Based on their work, four types of brown-collar workers were identified: (1) idea-seekers, (2) multi-taskers, (3) technology-driven, and (4) niche market pioneers. ...